How To Get Your Business Verified On Social Media

Most social media platforms offer verification. This means showing a small official badge on your profile, as proof that you are actually who you say you are. These come in a variety of shapes and designs across the different platforms, but all act as a stamp as approval.

To earn this badge of honour, you will need to provide proof to get verified on social media. Though it may sound like a bit of extra effort, it will be worth it.

Why should you bother verifying your business?

There are important reasons as to why you should get verified on social media. One of them being that it increases trust between your business and anyone who is looking at your profile from the outside.

With fake news seemingly popping up everywhere these days, distrust is a rising trend. And it is no different on social media.

Trolls can easily make sophisticated, fake accounts posing as your business. How do potential customers know that your account isn’t a fake account? Getting that verification badge is the difference.

Social media verification will act as proof that you are the true voice of the business, instilling confidence in potential customers. It shows that your profile is authentic, unique and notable. With more trust comes more engagement, building more rewarding relationships along the way.

So, how do you get verified on social media?

Facebook

Getting verified on Facebook is relatively easy. It is an automated system in which you follow a few steps. The process is as follows:

  1. Go to Business settings.
  2. Click Security Centre.
  3. Find the Verification section and below Business verification, click Start Verification.
  4. Enter your business details and click Next.
  5. Select the correct business from the list of suggestions or select None of these match if your business is not displayed.
  6. Follow the prompts on your screen to confirm your business details. If you select None of these, you’ll need to verify by submitting additional documentation.
  7. Decide how you’d like to receive your verification code and choose Call Me Now or Send Email.
  8. Enter your verification code.

Once you receive confirmation that your business is verified, you will see a small blue checkbox appear next to your business name.

Facebook-profile-verification-tick

If you’re unable to auto-verify, you will be asked to submit documentation proving your legal business name and business address or phone number. Please see a list of accepted verification documents at Facebook’s Business Help Centre.

Twitter

To get verified on Twitter, the account needs to be of ‘public interest’. This includes users involved in music, politics, journalism, sports and business.

The process includes:

  1. Fill out the verification request form.
  2. If you haven’t filled out the necessary information on your Twitter profile, you’ll be prompted to do so here.
  3. Enter five websites that can be used to identify you. There is no need to enter your official website as it should be listed in your bio.
  4. Tell Twitter why the account should be verified. You will have 500 characters to make your case about how your business adds value to the Twitter community.
  5. Submit your request form.

Once you receive confirmation that your business is verified, you will see a small blue tick appear next to your business name.

Twitter-profile-example-of-how-to-get-verified-on-social-media

Please note: Twitter isn’t currently verifying any new accounts. Keep an eye on this though, as they may open it up again for requests sometime soon. See their statement below.

Notice-from-Twitter-about-verification-process

Instagram

As with Twitter, Instagram requires you to fill out a verification request form in order to get that badge. Accounts which are currently verified include public figures, celebrities and brands.

To get verified on Instagram, follow these steps:

  1. In your profile, press the three line icon on the top right.
  2. Tap Settings at the bottom.
  3. Go to Account and press Request verification.
  4. A short form will appear requesting a category for your account and government-issued ID. Complete this form.
  5. Press Send and wait for your request to be processed.

Verified accounts on Instagram have a blue tick next to their brand name.

Instagram-profile-showing-blue-verification-badge

YouTube

Verification on YouTube works a little differently as it is based off how many subscribers you have to your channel. Once you have surpassed 100,000 subscribers (which is a lot, well done if you hit this!), you can apply for verification.

Once verified you will see a little grey tick box next to your name.

YouTube-profile-example-of-how-to-get-verified-on-social-media

Google My Business

There are a number of ways to verify your business in Google My Business. Before starting the process, you’ll have to create or claim a Google My Business listing.

You can verify your business by post, phone, email or instantly (if you have already verified your website with Google Search Console). Verifying by email is probably the quickest and easiest way, so we’ll take you through those steps:

  1. Go to Google My Business, choose the business you’d like to verify, and click Verify now.
  2. Click Email from the list of verification options. This will send a verification code to your inbox.
  3. Check your email.
  4. Click the Verify button in the verification email. (You can also enter the code from the email in your Google My Business dashboard.)

If you’d like to verify your Google My Business account in one of the other ways mentioned previously, please see here.

TikTok

The newest of the social media platforms mentioned in this list, TikTok offers two types of verification – verified users and popular users.

Becoming a verified user means that you’re a big celebrity name like Mariah Carey, so this option probably won’t apply to you.

The second type, popular users, become verified when the team at TikTok says you can be. To be picked, you have to make quality content and your videos should be well received and posted consistently.

Doesn’t sound like there’s much to it right?

Unfortunately, it is not clear how the support team at TikTok decides who gets verified. And as it is not something you can apply for, you just have to wait and hope they’ll notice you.

When you do get verified, you’ll see a blue tick badge next to your name on your profile.

Mariah-Carey-TikTok-profile-example-of-verified-user

Pinterest

Getting verified on Pinterest is very simple. All you need to do is:

  1. Change your profile picture to your business logo
  2. Claim your website.

And you’re all done!

Verified profiles on Pinterest have a red tick badge beside their profile photo.

Pinterest-profile-showing-how-to-get-verified-on-social-media

LinkedIn

LinkedIn currently doesn’t offer verification badges in the same way as the other social media platforms mentioned in this article do.

One way to get a more official looking profile is to upgrade to a premium membership, which is a paid subscription. This will add a little gold LinkedIn logo next to your name on your profile.

LinkedIn-profile-example-showing-premium-membership-badge

 

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