5 competition and giveaway ideas for social media

Using competitions and giveaways as part of your wider marketing plan is a great way to drive engagement with new people. Especially on social media platforms.

Competitions don’t have to be complicated either and pretty much any business can run one. It’s an effective way of increasing your followers and building interaction with your brand.

We have put together a list of our favourite competition ideas to help you come up with some ideas of your own.

Celebrate something special

Whether your business has been going for a year, you’ve just hired a new member of staff or it’s Friday… there is always a reason to celebrate, and there nothing better than a freebie to get your followers excited about it with you.

This kind of competition will not only help you to gain new followers, but it’s a great way of doubling up on your marketing efforts by letting your existing followers know what you’ve been up to and what you have achieved.

Like, Share & Follow to enter

You’ll likely be familiar with this kind of competition.

“Simply Like, Share & Follow to enter”.

It’s an age-old trick used by marketers to build their following and spread their post online and it works.

Just be careful when using this tactic as you don’t want to appear overly spammy or desperate in your quest to gain followers! Make sure the offering is worth people’s attention and more importantly that when they do follow you, your content is worth keeping them engaged or your efforts will be in vain.

Reply to win

Reply-to-win competitions are a great way of getting people to engage with your content directly.

It could be an answer to a question in a comment field, or just a word or phrase that relates to your business. Or, what about a personalised #Hashtag that coincides with your wider marketing efforts? Whatever you choose, reply-to-win will drive more engagement and shareability of your post.

Cleverly this example uses a question with multiple choice answers – you can’t go wrong!

Follow our link to enter and get bonus entry

Asking your followers to click on a link to your website is a great way of driving more traffic to your site and giving further information about your competition or giveaway.

Why not also add another incentive like double entry for those that share your post AND click on your link?

If your offer is complex or involves more features than you can explain in your post, this is a great way of giving you more time to communicate your message too.

In this example, @AnythingGoesL cleverly sent their entrants to their homepage, meaning they will also benefit from the chance to tell people about their products and services.

Tag a friend to enter

Asking people to tag others in the post is a brilliant way of getting others to spread your competition post online and across your social channels.

If your prize or giveaway is good enough, people will want to tell their friends and family about it. We’ve all done it. Ask your friend to enter (but only if you get half when they win)!

Typically, those who tag a friend in the post will do so because they either have an interest in the giveaway, your service or are also likely to enter, making this a tactic well worth considering.

Which is the best competition tactic for you?

Knowing which competition type to utilise within your social media content is challenging and it is difficult to say without knowing exactly what your offering is. However, any of the options above are good places to start.

If you need help planning competitions like those shown above, or you would like a long-term social media strategy that includes feature rich content like giveaways, we can help.

Our social media services are designed to help businesses drive traffic to their website, engage a wider audience and ultimately increase sales.

For more information on how we can help you, contact us today.