Facebook Insights Shared Ahead of the Christmas Holidays

Through a holiday marketing guide, Facebook has shared some insights. In the document the social media powerhouse aims to help businesses get the most out of the festive season with plenty of tips, trends and tactics.

You can read the whole guide here. But with 63 pages to digest, we thought we’d help by highlighting some of the key take aways…

People are now ‘window shopping’ on Stories

Stories on Facebook and Instagram are visual features which allow you to upload videos and have them appear at the top of your timeline. You can add filters and graphics to make the content more engaging. Businesses of all sizes use them to improve reach and drive traffic to their websites.FAcebook insights: Stories dataSocial media has become the go to place for consumers find inspiration. With Stories becoming more popular across different apps, it is the perfect opportunity for your business to show off your products/services in a highly engaging way.

Direct messaging is key to boosting loyalty

“65% of holiday shoppers report being more likely to shop with businesses they can message.” According to Facebook, more customers are reaching out via direct message to businesses to find more information about them and their products. Social media is all about having conversations and opening dialogues between customers and businesses.

If you haven’t done so already, it is definitely worthwhile to switch on your messages so consumers can get in touch. The holiday season is the perfect time to engage with your customers on a more personal level. Direct messaging offers a way for your audience to reach out to you directly. Make sure you respond as soon as possible (within 24 hours if possible) to keep that engagement level high.

Key dates for your calendar

Facebook believes that the holiday season starts in October and goes on until the January sales. For lots of businesses, this period is a time of success as profits are high. By hanging your campaigns on key dates, you can glean more customers while tapping into their shopping habits.

Here are the key dates over the holiday season according to Facebook insights:

Facebook insights: Christmas key dates for marketing

Though a lot of these are American-centric holidays, many are being adopted here in the UK too. They offer a great opportunity for businesses, especially small businesses to tap into and base your festive social media marketing around.

Black Friday is the most popular shopping day

Black Week refers to a shopping period where two major events take place – Black Friday and Cyber Monday. This week offers the perfect opportunity for campaigns as it is close to most people’s pay day.

Facebook insights: data around Black Week

Black Friday is the top conversion day of the holiday period as people are looking for those great bargains. Make the most of this day by offering discounts on your products or services. Continue sales all through to the next week to really rinse all the events and see the sales come rolling in!


These Facebook insights are a great starting place to get you thinking about how your business markets itself this festive season. If you’re looking to maximise your social media marketing in the run up to Christmas but aren’t sure where to start, we can help. Youbiquity specialises in social media services for small to medium sized businesses and we’d be happy to help. Get in touch to get started today!

Sources: Facebook