Reddit Announces New Integration with Snapchat

Two social media platforms have joined forces as Reddit announces integration with Snapchat. For greater ease and shareability, users can now share text, link and image-based posts from Reddit with their friends in Snapchat.

Probably one of the lesser used social media platforms, Reddit is a space which enables users to connect and talk about chosen topics. It is a great platform for news and memes, with the content loaning itself to be shared easily. A lot of the content is snagged from the site and posted elsewhere, taking ownership away from Reddit users. The company are now taking steps to change this.

Vaibhav Sahgal, Reddit’s Head of Growth Product said “Snapchat is the first platform partner with whom we’re testing a content sharing integration, and we’re excited to see how the feature will shape the sharing habits and experiences among our users… We hope the integration empowers redditors to share Reddit content more frequently, while simultaneously exposing new users to the unique content only found on Reddit.”

How does the Reddit/Snapchat integration work?

Reddit app users will need to have the Snapchat app installed to be able to share posts. All you need to do is tap the “share” icon on a post and select the Snapchat icon (see image below). Then you’ll be taken to the Snapchat app and can choose which friends to send the post to. Alternatively, you can add it to your story.

Your friends can then swipe up on the snap to visit the post you shared, taking them to the Reddit app. If they don’t have the app already, they will be taken to the App Store to download it.

Another part of the integration is a new specially designed sticker. This features the Reddit logo and source information from the content you’re sharing. Check out some examples below!

Examples of integration between Reddit and Snapchat

The integration has some limitations though. The content shared must be from Reddit’s “Safe for Work” communities, which don’t host adult content. Currently, this feature is only accessible to iOS users. The integration will also be available to Android users very soon.

With the rise of social media marketing, we may see more integrations across platforms for increased shareability in the future. Need some help with your social media marketing? At Youbiquity, we can help with the planning, content creation and analysis of your social media marketing. Get in touch today.

Sources: Reddit