The YouTube Copyright Strike System Gets an Update

There’s no denying it. YouTube has issues when it comes to copyright. On a platform with 2 billion users monthly, a huge amount of content is being uploaded every minute. With so much competition, it is inevitable that there will be people who use other users’ material, claiming it is their own.

To tackle the issue, the platform introduced ‘copyright strikes’. A YouTube copyright strike is used to prevent protected material (e.g. songs and film clips) from being used in videos without the proper permission. The system was created to enforce the protection of copyright holders. However, some people have exploited the rules in place.

When a copyright claim is approved, the claimant takes any revenue from that video. This means that if there’s the shortest snippet of a music clip, false claims could be used to take money away from creators.

The structure of the system puts the blame on the accused rather than the accuser, under the assumption of good faith. This has led to serious issues including blackmail, phishing and trolling.

Because of these, YouTube recently updated the rules.

Copyright Strike Info

A new update means you’ll now see information about your copyright strikes on your YouTube Studio Dashboard. Important information will be clearly available, including which videos were removed, who submitted the claim and actions needed to resolve the strike.

On top of this, there will be a specific description of the copyrighted work in the takedown notice. This is to provide more transparency about the content. Where the information is not obviously available, you can contact YouTube’s copyright team for a copy of the takedown notice.

Screenshot of YouTube copyright strike info

Assisted Trim Tool

Another update is a trim option directly on the Video Copyright details page. This allows you to cut out the part of your video where copyright content has been claimed.

Screenshot of copyright trim tool

It should be a simple process as YouTube is allowing adjustable endpoints. This is so you can cut the copyrighted portion out of your video. The endpoints are pre-set to where the claimed content appears in the film. This can be also be done through the YouTube Editor.

Copyright Claims Filter

In the Videos page, there is a new filter which shows your videos that have been affected by copyright strikes. YouTube have also added a new ‘Restrictions’ column in this area. It provides an entry point for finding details about copyright issues on the video.

Screenshot of copyright claims filter in use

We think it can only be a good thing that the platform is strengthening its efforts to tackle copyright issues. Small businesses are often the ones who bear the brunt of malicious behaviour and any help to stop false claims is definitely welcome.

With more updates promised in 2020, we can expect the YouTube copyright strike system to continue to evolve. Hopefully the changes will improve our copyright experiences in the future.

If you’re thinking about using YouTube to promote your business but aren’t sure where to start, we can help. Youbiquity specialises in social media services for small to medium sized businesses and we’d love to work together with you. Contact the team and get started today.

Sources: Google, SocialMediaToday