Company Name: Alltype Direct

Industry: Window & Glazing Systems


About: Alltype Direct specialise in lighting homes through the supply of high-quality VELUX roof window products and glazing systems.

Project timescale: 8 weeks (approx.)

Project Background

We were asked by the team at Alltype Direct to assist with the design, development and set-up of a brand-new ecommerce website that showcased their Velux window range and allows their customers to view and purchase their products online.

The site needed to use an ecommerce system that could be easily managed using CSV data uploads, be a clean, user-friendly design that allowed customised product searches and of course, be fully responsive across all devices.

It was essential that customers were able to create accounts through the website and that allowed them to view real-time updates of their orders and that it could link to existing email marketing systems through an opt-in system.


  • Assist with ecommerce platform selection
  • Advise on the best content management system (CMS) for their needs
  • Assist in theme selection, setup and development
  • Design and format the store to meet the Alltype brand guidelines
  • Write compelling content
  • Set up price-based shipping costs
  • Allow direct CSV upload for easy-to-manage spreadsheet product management

What we did

We worked closely with the Alltype team to understand exactly how their business works, what their products are and the audience that will be targeted by the new website.

From there, we advised on the Shopify ecommerce platform and the right types of theme structure they would need to meet their requirements.

We then used the company’s existing branding to design the website. Using their preferred ‘vanilla’ approach, we were able to design the site to a point which allowed the Alltype team to supply their own content and make alterations to the layout of some of the core pages themselves.

We then worked closely with their data department to format their product data in a way that would be in sync with the website’s CSV upload feature.

Once the products were uploaded and integrated, we ensured that they were grouped and categorised appropriately for ease-of-search and visibility to the reader.

We helped to set up all the shipping and checkout settings, including automated customer email updates.

Finally, we provided ongoing support throughout the launch of the website and made any minor design changes where required.

We continue to provide ongoing support for the team and assist with any digital marketing campaigns that are required.

Client Feedback

Extremely knowledgable and efficient. First class, would highly recommend.