Annual Review Design for ONE Campaign

Client Name: ONE Campaign

Industry: Non-profit, advocacy and campaigning organization


About: The ONE Campaign is an international, nonpartisan, non-profit, advocacy and campaigning organization that fights extreme poverty and preventable disease, particularly in Africa, by raising public awareness and pressuring political leaders to support policies and programs that are saving lives and improving futures

Project timescale: 3 weeks (approx.)

About ONE

ONE is a global movement campaigning to end extreme poverty and preventable disease by 2030, so that everyone, everywhere can lead a life of dignity and opportunity.

Whether lobbying political leaders in world capitals or running cutting-edge grassroots campaigns, ONE pressures governments to do more to fight extreme poverty and preventable disease, particularly in Africa, and empowers citizens to hold their governments to account.

ONE’s supporters are crucial to this work. They come from every walk of life and from across the political spectrum. They’re artists and activists, faith and business leaders, students and scientists. They take action day in, day out — organising, mobilising, educating, and advocating so that people will have the chance not just to survive, but to thrive.

ONE teams in Abuja, Berlin, Brussels, Dakar, Johannesburg, London, New York, Ottawa, Paris and Washington DC, educate and lobby governments to shape policy solutions that save and improve millions of lives — and which every year are under threat from cuts and other priorities.

Co-founded by Bono and other activists, ONE is strictly nonpartisan. ONE is not a grant-making organisation and does not solicit funding from the public or receive government funds. ONE is funded almost entirely by foundations, individual philanthropists and corporate partners.

Project Background

We were asked by the ONE Campaign team to design and typeset their 2019 annual report.

It was imperative that ONE’s bold and powerful branding was used to communicate information throughout the report in a clear and interesting way. We worked closely with the communications team at ONE to design and edit imagery and visuals which we were then able to repurpose as part of the report design.

Against a relatively tight deadline, we produced a series of report design options for the team to review, before we finalised direction. From there, we developed a report template from which we added and typeset all of the content.

It was a real pleasure to work with the ONE Campaign, an organistation that is doing truly inspirational work around the globe in a bid to end extreme poverty and preventable disease by 2030. If you are interested in learning more about the great work they do, please visit their website here.

View the report in full


  • To ensure the report design meets ONE Campaign’s brand guidelines
  • Communicate information in a visually engaging way
  • Communicate ONE’s bold and poweful branding throughout the report
  • Format the report for both print and digital output

Client Feedback

Having worked with Youbiquity on the design of our annual review, I would highly recommend them to anyone who’s looking for a design/typeset. The team is creative, detailed-oriented, hardworking and extremely reliable. I couldn’t have asked for a better agency!

Brenda Yu, Communications Manager, ONE Campaign

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