Christmas Campaign with Precious Little Plum

Client Name: Precious Little Plum

Industry: Personalised Gifts

Website: preciouslittleplum.com

About: Precious Little Plum are a family run business that produce a wide range of personalised gift sets for special occasions.

Project timescale: 2 months (approx).

Project Background


We recently planned, created and implemented an exciting Christmas marketing campaign for Precious Little Plum.

With a successful ‘Not on the High Street’ store, PLP were looking to boost sales of their Christmas products over the 2019 holidays through their own dedicated website.

We worked closely with the management team at PLP to create a campaign concept which focused on providing their existing customers with creative, valuable content across thier website, email and social media channels, which they would engage with and at the same time promote their latest products; And also which would be used to target new audiences, drive social following and boost their websites overall SEO.

The campaign consisted of carefully curated ‘Advent Offers’ which acted as a daily countdown of offers which appeared on a dedicated landing page within their website. These offers were also posted across social media channels and sent to existing customers via email.

We arranged a photo shoot with the client to produce visuals that would be used across the campaign.

Tied together with various graphic design elements, content optimisation and social management, the campaign drove sales over the holidays, increased their following and shouted about Precious Little Plum’s products across the web.

Goals


  • Drive sales over the Christmas period
  • Renegage existing customers through social media
  • Attract new followers to social media
  • Produce a library of content which can be reused within future marketing materials
  • Boost overall website SEO