Simmons Gainsford LLP is a Chartered Accountancy business that has been providing quality advice and service to businesses and individuals for over 30 years. The company offers a wide range of services, including tax, VAT, and payroll.
When the COVID-19 pandemic hit in 2020, Simmons Gainsford LLP faced a challenge: how to continue providing their services to clients while keeping their staff safe? The company decided to launch their “SG Everywhere” campaign, which showcased how they were able to adapt to the new normal and continue providing their services remotely.
As part of the campaign, Simmons Gainsford LLP created a video that gave viewers an inside perspective of what it was like to work for the company during the lockdown. The video incorporated self-recorded clips from the company’s staff members, who shared their experiences of working from home and how they were able to adapt to the new normal.
The video also featured logo frames and text overlays that were created in Adobe Premier Pro to help sequence the final video smoothly. The video was a success, and it helped to show clients that Simmons Gainsford LLP was still committed to providing their services even in the midst of a global pandemic. The video also helped to boost employee morale, as it showed that the company valued their contributions and was committed to their well-being.
The video begins with a shot of the company’s offices, which are empty and quiet. A voiceover explains that the company had to switch to remote work overnight due to the pandemic. The video then cuts to a montage of self-recorded clips from the company’s staff members.
The clips show staff members working from home in a variety of settings. Some are working in their bedrooms, while others are working in spare rooms or even in the kitchen. The clips also show staff members interacting with their colleagues via video conferencing.
The voiceover continues, explaining how the company was able to adapt to remote work. The company invested in new software and hardware to help staff members work from home effectively. The company also created a new remote working policy that outlined the company’s expectations for staff members.
The “SG Everywhere” video was a success, and it helped to show clients and staff members alike that Simmons Gainsford LLP was a company that was able to adapt to change and continue providing its services even in the midst of a global pandemic.